Uljjang, also spelled as Ulzzang, is a popular South Korean term literally meaning "best face" or "good-looking". A slang term often used sa pamamagitan ng netizens, contests competing for the pamagat of uljjang are often held online. Many uljjangs have entered the Korean entertainment business and some have risen to stardom. The practice originated in South Korea and is mainly found in Korea, China and Japan, but can also be found in Taiwan, the United States, Canada, and Europe.

Most uljjangs share similar features. They usually have big eyes (the main focus), a high nose bridge and fair skin. Even though...