Barbie is a best-selling fashion doll launched in 1959. The doll is produced sa pamamagitan ng Mattel, Inc., and is a major pinagmulan of revenue for the company. The American businesswoman Ruth Handler (1916-2002) is regarded as the creator of Barbie, and the doll's disensyo was inspired sa pamamagitan ng a German doll called Bild Lilli.

Barbie has been an important part of the toy fashion doll market for nearly fifty years, and has been the subject of numerous controversies and lawsuits, often involving parody of the doll and her lifestyle. In kamakailan years, Barbie has faced increasing competition from the Bratz range of dolls.