Anime (アニメ?, [anime] ( listen); i/ˈænɨmeɪ/ or /ˈɑːnɨmeɪ/) is the Japanese abbreviated pronunciation of "animation." In Western countries, anime refers to a style of animation originating in Japan, characterized sa pamamagitan ng colorful graphics and often featuring themes intended for an adult audience. The intended meaning of the word 'anime' sometimes varies, depending on the context, and does not necessarily define all examples of animation produced in Japan. While the earliest known Japanese animation dates to 1917, and many original Japanese animations were produced in the ensuing decades, the characteristic anime style developed in the 1960s—notably with the work of Osamu Tezuka—and became known outside Hapon in the 1980s. Anime, like manga, has a large audience in Hapon and recognition throughout the world. Distributors can release anime via telebisyon broadcasts, directly to video, or theatrically, as well as online. Both hand-drawn and computer-animated anime exist. It is used in telebisyon series, films, video, video games, commercials, and internet-based releases, and represents most, if not all, genres of fiction. As the market for anime increased in Japan, it also gained popularity in East and Southeast Asia. Anime is currently popular in many different regions around the world.