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Enjoy Frozen Summer Fun at Disney’s Hollywood Studios with New Limited Edition Retail MagicBand

posted on August 4th, 2014 by Steven Miller, Merchandise Communications Manager

As the “Frozen” Summer Fun celebration continues at Disney’s Hollywood Studios, I have some exciting news to share about a new, limited edition retail MagicBand, featuring Olaf from Disney’s “Frozen.” This item is now available at Wandering Oaken’s Trading Post in Disney’s Hollywood Studios. The shop is located between Toy Story Midway Mania and Studio Backlot Tour. I spoke with Kevin-Michael Lezotte, merchandiser for retail MagicBands, about this latest addition.

“We saw a great response from guests when we released two limited edition MagicBands during

Weekends earlier this year,” explained Kevin-Michael. “This new MagicBand is pre-printed with an image of Olaf ‘chillin’ in summer, and will be presented in a specially designed packaging. These pre-printed MagicBands are another great way guests can show off their Disney Side while visiting Walt Disney World Resort this summer.”

This limited edition retail MagicBand will have an edition size of 5,000, and will have a retail of $29.95 (plus tax).

You may recall that this new MagicBand will join three open edition MagicBands inspired by Disney’s “Frozen,” which are currently offered in Wandering Oaken’s Trading Post.

As with all retail MagicBand purchases, guests must present one of the following for the MagicBand to be linked to at the time of purchase: valid theme park admission, Memory Maker card or another MagicBand.

These specific “Frozen” MagicBands will not be offered on our Disney Parks online store or via Merchandise Guest Services team.

Guests, however, can find other select MagicBand accessories, like MagicBandits and MagicSliders, online at DisneyParks.com/Store.

Filed: Disney\'s Hollywood Studios, Walt Disney World Resort

Steven Miller on August 4th, 2014 at 3:31 pm

@Thomas – Yes, the retail MagicBands shown in this story can be found at Wandering Oaken’s Trading Post in Disney’s Hollywood Studios.

is this something that we could get for free went we do the reservation

Steven Miller on August 4th, 2014 at 3:32 pm

@Ana – Sorry. That is not an option at this point. The items shown above are retail items that are sold in Wandering Oaken’s Trading Post at Disney’s Hollywood Studios.

I love love LOVE these custom MagicBands and I hope Disney continues to make them. I picked mine up 2 days ago on release day!

Awww man, I just got the first Olaf Magic Band the other week. Turn this car around!!

Does it make sound effects like the Star Wars ones do when tapped at the Fast Pass entrances?

I love these new MagicBands – they’re amazing! I’m really hoping there will be special MagicBands created for MNSSHP and MVMCP too, or even just Halloween and Holiday themed. On the other hand, if that happens – there goes my paycheck! Our whole family has bought either Frozen and the LE Star Wars (some of us got both!)

Steven Miller on August 4th, 2014 at 7:12 pm

@Amanda – Thank you! If I hear of additional development, I’ll share in future stories.

@Cassandra – Yes, Olaf sings “In summmmeerrr” when you tap it and the Mickey sign turns blue/green.

Steven Miller on August 4th, 2014 at 7:13 pm

But yes, there is some extra magic with limited edition retail MagicBands.

Haha oops sorry! With future MagicBands I will keep it to myself.

Eric from MA on August 4th, 2014 at 7:24 pm

Why aren’t these items made available on-line? I would love to order Anna, Elsa and Olaf for my family and I, but we won’t be there until November for our next trip! Why are they limiting the release of this Magic Band to only 5,000?

Steven Miller on August 4th, 2014 at 9:49 pm

@Jim – The retail MagicBands are not sold online as they must be linked to RF media at the time of purchase. Due to current systems, there isn’t a way to link the retail MagicBands with purchases made via the Disney Parks online store.

It is important to note that retail MagicBands are different than the ones that you receive for booking a hotel stay at Walt Disney World Resort. The biggest different is that these are sold versus receiving something as part of a hotel stay.

As for the edition size, the limited edition retail MagicBands are relatively new. This is the third kind of limited edition retail MagicBand we’ve created. With all new things, we like to try a variety of options.

miranda from FL on August 5th, 2014 at 4:28 pm

Is the elsa magic band still available? Been trying to get someone to take me to hollywood studios so i can buy it and no listens.

Steven Miller on August 5th, 2014 at 4:48 pm

@Miranda – Yes, the open edition MagicBand with Elsa is still available. Sorry to hear that no one will take you. I’m sure my son would go with you (as he wants to go to Disney’s Hollywood Studios this weekend – Ha!).

When will you be making a PURPLE magic band a priority? Rather disappointed it’s not available.

Steven Miller on August 6th, 2014 at 10:57 am

@Todd – Great question. I’d have to check with the development team. I don’t recall seeing anything at this point.

Steven Miller on August 6th, 2014 at 10:59 am

@Lisa – The limited edition retail MagicBand is $29.95 (plus tax). The open edition retail MagicBands shown above are $19.95 each (plus tax).

:’( Why do you do this to me? I want it and can’t get it…I even started checking airfare to go get it, but can’t justify the $600+ to my husband for a limited edition MagicBand

The new designs look awesome! Kind of sad that I didn’t know about the limited edition Star Wars ones since I was there for Star Wars Weekends… but hopefully we’ll see something special next year

I second Todd’s request though, would love to see a purple MagicBand available in the near future especially since you’ve already got red, green, blue, yellow… all very “Disney” bright and happy colors

The purple would match the unforgettable road signs throughout the Walt Disney World area, too!

The magic bands are awesome! We just got back from the disney world where we enjoyed using our magic bands. Would it be possible, and not to costly, to add a watch to the magic bands? That would make them useful outside of the parks! My new fiancee and I miss having a magic band around our wrists now that we’ve returned to the real world. Thanks!

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