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Solo artist IU and Yoo Hee Yeol recently attended the event for Sony Korea’s MDR launch, where the two posed for the media as they promoted the headphones.
The MDR-Z7 is Sony‘s latest release, and is characterized as utilizing “high-resolution audio” technology, and in addition to superior sound quality, also boasts a 70㎜ diameter diaphragm, as opposed to the standard 40㎜. The diaphragm is sinabi to be composed of aluminum-coated liquid crystal polymers, and the body is made of metal. The MDR-Z7 is priced at 699,000 Won, which is approximately $655.

The use of idols to promote products isn’t remotely new, but netizens have been reacting very positively to IU’s endorsement for Sony’s MDR-Z7. Does an endorsement from your paborito idol mean anything to you?
added by Ieva0311
Singer Jang Gi Ha opened up about his relationship with IU on the June 28th broadcast of MBC FM4U's 'Tei's Dreaming Radio'.

DJ Tei asked Jang Gi Ha which surprise of his IU liked the most, and the band vocalist commented, "There are a lot. It's too much to call them an event, but I express my feelings often. She's shooting a drama right now, and I've shown up on set to cheer her on."

He added, "We don't have enough time to petsa these days, but we're getting along well."

Jang Gi Ha and IU confirmed they were dating last October.

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