The following is an excerpt from the just-released book, 'Tell to Win':
Once you’ve got your hero, what gets the emotion moving? What holds us spellbound, begging for more? Michael Jackson taught me in no uncertain terms, the answer is drama.
Back in 1991, Jackson already was a force to be reckoned with. After renewing his contract with Sony for a record-setting $65 million, he released his eighth album, "Dangerous¸" with the singles “Black or White” and “Remember the Time,” both of which dominated the pop charts. As CEO of Sony Pictures, I’d sat in on the studio production of that album and was overwhelmed sa pamamagitan ng Michael’s creative intensity and perfectionism.
His ambition knew no bounds. But when Sony’s most important musical asset invited me to his tahanan in Encino to discuss his plans to get into pelikula and television, I was taken aback. Michael had proven he knew everything there was to know about pop music, but pelikula were a different animal. He wanted to produce as well as act. That meant telling stories. Could he do it?
I didn’t even have to ask the question. “In both films and music,” Michael said, “you have to know where the drama is and how to present it.” He gave me a long, intense stare and abruptly stood up. “Let me ipakita you.”
He led me upstairs to the hallway outside his bedroom, where we stopped in front of a huge glass terrarium. “This,” he said, “is Muscles.”
Inside, a massive snake was coiled around a puno branch. His head was tracking something in the opposite corner of the terrarium.
Michael pointed with his finger at the object of Muscles’ obsession. A little white mouse was trying to hide behind a pile of wood shavings.
I sinabi hopefully, “Are they friends?”
“Do they look it?”
“No. The mouse is trembling.”
Michael said, “We have to feed Muscles live mice, otherwise he won’t eat. Dead ones don’t get his attention.”
“So why doesn’t he just go ahead and eat it?”
He said, “Because he enjoys the game. First he uses fear to get the mouse’s attention, then he waits, building tension. Finally, when the mouse is so terrified it can’t move, Muscles will close in.”
That snake had the attention of that mouse, and that mouse had the attention of that snake -- and Michael Jackson had my attention.
“That’s drama,” he said.
“It sure is!” I said. “This story has everything -- stakes, suspense, power, death, good and evil, innocence and danger. I can’t stand it. And I can’t stop watching.”
“Exactly,” he said. “What’s going to happen next? Even if you know what it is, you don’t know how or when.”
“Maybe the mouse will escape.”
Michael let out one of his high, strange laughs. “Maybe.”
If I’d had the slightest doubt about Jackson’s command as a teller of stories, it evaporated that day. His telling to win profoundly and clearly taught me that nothing grabs our attention faster than the need to know what happens next?
Back at UCLA, I asked Dan Siegel to help me understand from his perspective as a neuroscientist why people are so enthralled sa pamamagitan ng drama. Siegel pointed out that emotions don’t occur spontaneously. Nor, as any actor knows, can they be summoned at will. Emotions have to be aroused. “And arousal gets heightened,” Siegel said, “when you realize, I don’t know if the mountain lion’s still there; I don’t know if the spaceship is going to get back; I’m not sure he’s going to win the race. You have to have tension between expectation and uncertainty. Emotional tension drives you to think it might go this way, but it might go that way, and that makes you wonder, what will happen next?”
The madami you wonder what will happen next, the madami you pay attention. And the madami attention you pay, the madami you hear, notice, and retain.
One reason I was so helplessly enthralled as I watched Michael Jackson’s mouse and snake was that they were enacting a story of primal desire and dread. Somewhere deep in our DNA, we all have this story lurking because, at some stage of our evolution, if not in our madami immediate existence, we lived this story. We were the weaker prey that hid trembling inside the cave from the saber-tooth lurking outside.
Of course, most business storytellers don’t need to set dramatic stakes as high as death or survival. But even business stories are told best if they trigger the conflict between dread and desire. Desire is a core human need which in business may translate as landing a job, motivating employees, keeping an account, impressing a boss, successfully launching a product, or securing a brand. The madami we desire something, the greater our fear of not achieving it. And that emotional tension engages your audience because it makes them feel “what’s in it for them.”
Once you’ve got your hero, what gets the emotion moving? What holds us spellbound, begging for more? Michael Jackson taught me in no uncertain terms, the answer is drama.
Back in 1991, Jackson already was a force to be reckoned with. After renewing his contract with Sony for a record-setting $65 million, he released his eighth album, "Dangerous¸" with the singles “Black or White” and “Remember the Time,” both of which dominated the pop charts. As CEO of Sony Pictures, I’d sat in on the studio production of that album and was overwhelmed sa pamamagitan ng Michael’s creative intensity and perfectionism.
His ambition knew no bounds. But when Sony’s most important musical asset invited me to his tahanan in Encino to discuss his plans to get into pelikula and television, I was taken aback. Michael had proven he knew everything there was to know about pop music, but pelikula were a different animal. He wanted to produce as well as act. That meant telling stories. Could he do it?
I didn’t even have to ask the question. “In both films and music,” Michael said, “you have to know where the drama is and how to present it.” He gave me a long, intense stare and abruptly stood up. “Let me ipakita you.”
He led me upstairs to the hallway outside his bedroom, where we stopped in front of a huge glass terrarium. “This,” he said, “is Muscles.”
Inside, a massive snake was coiled around a puno branch. His head was tracking something in the opposite corner of the terrarium.
Michael pointed with his finger at the object of Muscles’ obsession. A little white mouse was trying to hide behind a pile of wood shavings.
I sinabi hopefully, “Are they friends?”
“Do they look it?”
“No. The mouse is trembling.”
Michael said, “We have to feed Muscles live mice, otherwise he won’t eat. Dead ones don’t get his attention.”
“So why doesn’t he just go ahead and eat it?”
He said, “Because he enjoys the game. First he uses fear to get the mouse’s attention, then he waits, building tension. Finally, when the mouse is so terrified it can’t move, Muscles will close in.”
That snake had the attention of that mouse, and that mouse had the attention of that snake -- and Michael Jackson had my attention.
“That’s drama,” he said.
“It sure is!” I said. “This story has everything -- stakes, suspense, power, death, good and evil, innocence and danger. I can’t stand it. And I can’t stop watching.”
“Exactly,” he said. “What’s going to happen next? Even if you know what it is, you don’t know how or when.”
“Maybe the mouse will escape.”
Michael let out one of his high, strange laughs. “Maybe.”
If I’d had the slightest doubt about Jackson’s command as a teller of stories, it evaporated that day. His telling to win profoundly and clearly taught me that nothing grabs our attention faster than the need to know what happens next?
Back at UCLA, I asked Dan Siegel to help me understand from his perspective as a neuroscientist why people are so enthralled sa pamamagitan ng drama. Siegel pointed out that emotions don’t occur spontaneously. Nor, as any actor knows, can they be summoned at will. Emotions have to be aroused. “And arousal gets heightened,” Siegel said, “when you realize, I don’t know if the mountain lion’s still there; I don’t know if the spaceship is going to get back; I’m not sure he’s going to win the race. You have to have tension between expectation and uncertainty. Emotional tension drives you to think it might go this way, but it might go that way, and that makes you wonder, what will happen next?”
The madami you wonder what will happen next, the madami you pay attention. And the madami attention you pay, the madami you hear, notice, and retain.
One reason I was so helplessly enthralled as I watched Michael Jackson’s mouse and snake was that they were enacting a story of primal desire and dread. Somewhere deep in our DNA, we all have this story lurking because, at some stage of our evolution, if not in our madami immediate existence, we lived this story. We were the weaker prey that hid trembling inside the cave from the saber-tooth lurking outside.
Of course, most business storytellers don’t need to set dramatic stakes as high as death or survival. But even business stories are told best if they trigger the conflict between dread and desire. Desire is a core human need which in business may translate as landing a job, motivating employees, keeping an account, impressing a boss, successfully launching a product, or securing a brand. The madami we desire something, the greater our fear of not achieving it. And that emotional tension engages your audience because it makes them feel “what’s in it for them.”
I really hope this isnt offensive in anyway. It`s just saying the reasons why MJ got the surgurys so you can tell people why and they will stop making fun of him cause i`d had enough. Thanks :)
Michael, as we all know, had many Plastic Surgurys in his life, and here are the reasons why...
-He hated his nose since he was 13.
-He broke his nose many times
-He did`nt want to look like his father
-He wanted to change him self
Thank you! And pass this on! <3
R~I~P MICHAEL JOSEPH JACKSON FOREVER IN OUR HEARTS IT`S ALL FOR LOVE, L.O.V.E (WITH THE LITTLE MOTIONS! <333
________________Change the World________________
Michael, as we all know, had many Plastic Surgurys in his life, and here are the reasons why...
-He hated his nose since he was 13.
-He broke his nose many times
-He did`nt want to look like his father
-He wanted to change him self
Thank you! And pass this on! <3
R~I~P MICHAEL JOSEPH JACKSON FOREVER IN OUR HEARTS IT`S ALL FOR LOVE, L.O.V.E (WITH THE LITTLE MOTIONS! <333
________________Change the World________________
It's pretty shocking ... Joe Jackson is blaming the inaction of his wife, Katherine, for Michael Jackson's demise ... allegedly because Katherine didn't want to penetrate MJ's zone of privacy.
Joe sat down with News of the World to explain his theory, that he was concerned that Michael was "looking kinda funny and and frail" and asked Katherine to see Michael to "keep him cheered up." But Joe says Katherine refused because she didn't want to invade his privacy.
Joe says he and Katherine argued about it before Michael's death, but Katherine was firm.
Joe says after Michael died, he sinabi to Katherine, "I sinabi this would have never happened if you had went and been with him."
Joe -- who was intentionally cut out of Michael's will -- is fighting to get an allowance from the estate. And get this -- we're told Katherine has been giving Joe money and going along with his efforts to earn a living off MJ.
Joe sat down with News of the World to explain his theory, that he was concerned that Michael was "looking kinda funny and and frail" and asked Katherine to see Michael to "keep him cheered up." But Joe says Katherine refused because she didn't want to invade his privacy.
Joe says he and Katherine argued about it before Michael's death, but Katherine was firm.
Joe says after Michael died, he sinabi to Katherine, "I sinabi this would have never happened if you had went and been with him."
Joe -- who was intentionally cut out of Michael's will -- is fighting to get an allowance from the estate. And get this -- we're told Katherine has been giving Joe money and going along with his efforts to earn a living off MJ.
TMZ has learned Presley sent the bulaklak to sunflowerguy.com -- along with a personalized card that said, "Thank you so much for donating the beautiful flowers."
As we previously reported, the florist sent madami than 1,500 sunflowers to Forest Lawn Cemetery on Friday , after Lisa Marie begged MJ's fans to do a better job of decorating Michael's tomb.
Lisa Marie Presley's prayers have been answered -- TMZ has learned a bulaklak company is about to deliver a field's worth of sunflowers to Michael Jackson's burial site in Glendale, CA.
Jason Levin from sunflowerguy.com tells TMZ he's shipping several thousand sunflowers -- which were Michael's paborito -- to his mausoleum at Forest Lawn Cemetery today.
Levin's donation follows Lisa Marie's MySpace posting Wednesday, complaining that Michael deserves madami than the few bouquets, candles and gifts that currently surround his tomb.
Ask and you shall receive ... sunflowers.
See also
Lisa Marie Presley Wants bulaklak at MJ's Tomb
MJ fans Dispute Lisa Marie's Cemetery Claims
The Force Is Strong with Blanket Jackson
Tags: Michael Jackson, Lisa Marie Presley
Read more: link
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I pag-ibig YOU TMZ!!!! ROFL xDDDDDDDD
Sun is gonna shine
bulaklak gonna grow
Clouds'll sprinkle showers
Rivers gonna flow
Man ain't got the power
To kill nothing but himself
Man is a creation
Man is nothing else
Whatzup, whatzup, whatzupwitu
Whatzup, whatzup, whatzupwitu
Always is the mountain
[ Find madami Lyrics on link ]
Always is the tree's
Always is the ocean
Always is the sea's
We can't stop this world
'Cause it's not
Our world we can just jack
Each other up
Heavenly father been mighty patient
He got your number peeped
Your disease
He knows your falling,
Your falling, your falling,
Man is a creation
Man is nothing else
Whatzup, whatzup, whatzupwitu
Whatzup, whatzup, whatzupwitu
(Repeat and fade out)
link
Smile, even though it's breaking
When there are clouds in the sky
You'll get by...
If you smile
With your fear and sorrow
Smile and maybe tomorrow
You'll find that life is still worthwhile
If you just...
Light up your face with gladness
Hide every trace of sadness
Although a tear may be ever so near
That's the time you must keep on trying
[ Find madami Lyrics on link ]
Smile, what's the use of crying
You'll find that life is still worthwhile
If you just...
Smile, though your puso is aching
Smile, even though it's breaking
When there are clouds in the sky
You'll get by...
If you smile
Through your fear and sorrow
Smile and maybe tomorrow
You'll find that life is still worthwhile
If you just smile...
That's the time you must keep on trying
Smile, what's the use of crying
You'll find that life is still worthwhile
If you just smile
link