I think it was a bit to much. I think there is a difference between being sexy and slutty and I think that video was madami on the slutty side. The video kinda reminds me of something Lady Gaga would do.
I thought it will be darker,with a lot of black leather,chains,whips and that typicall s&m stuff,but this is cool too.It's a little twisted,as it should be,I mean,it's song about sm,you can't expect innocent video for that.
******* a sex doll in the video it had to be one of the most raunchiest video’s I have ever seen in my life. It was actually banned in some countries. Not a great song but I do like Rihanna’s music.