In October, 2009, Gomez announced her plan to launch her own fashion line, called "Dream Out Loud sa pamamagitan ng Selena Gomez", which is set to launch in fall 2010.[46][47] The clothing line will consist of and feature bohemian dresses, floral tops, jeans, skirts, jackets, scarves and hats, all made from recycled or eco-friendly materials.[48][49] Gomez sinabi that the line will reflect her own personal style[50] and described the clothing as being "pretty, feminine, and bohemian," and: "With my line, I really want to give the customer options on how they can put their own looks together [...] I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic is super important [...] Also, the pananda will all have some of my inspirational mga panipi on them. I'm just looking to send a good message."[46][49] Gomez, who has no background in fashion, teamed up with designers Tony Melillo and Sandra Campos, both who have worked with big-name fashion houses.[47] Gomez sinabi of the partnering: "When I met Tony and Sandra, I was instantly comfortable with them and now they are just like family to me [...] They are so creative and I pag-ibig how I can just call them up whenever and talk to them about everything, even if it's just about changing a button [...] They've been so cool about everything."[46][47][48][49] The brand will be manufactured by, Melillo and Campos teamed with New York-based Adjmi Apparel and formed sa pamamagitan ng Adjmi CH Brands LLC; which is the holding company for the brand.[51]