I don't know who Billy Mays is, but I don't decide my opinions about games by the developer's marketing techniques (getting people to sponsor it), I decide whether or not I'm going to buy a game by checking the gameplay trailers and non-biased reviews.

Who's Billy Mays?

The guy who does the OxiClean commercials.

Billy Mays is a loudmouthed infomercial salesman... who has become a bit of a pop culture joke in America. Known for selling things like OxiClean and BAM! with the ridiculous infomercials and commercials where he SHOUTS REALLY LOUD ABOUT THE PRODUCT SO YOU KNOW IT'S REALLY GOOD. He's television's version of the dude on the internet who hit his capslock key, then accidentally broke it off the keyboard and flushed it down the toilet.

All that said, I'd buy the game if it was any good. Namely, if it was like Space Invaders with little Billy Mays heads floating back and forth across the screen and every time you shot one it went "BAM!" and maybe if the heads taunted you throughout the game with things like, "Can you blow my head up? YES YOU CAN!!!!!!"

Billy Mays is fricking awesome! XD But he just died. :(